Yes, Virginia, We “Do Ethnography” in Business Schools - a guest blog at EPIC People

Today’s blog post is hosted at EPIC, regarding the use of ethnography in business schools. 

You can access it here.

EPIC "promotes the use of ethnographic principles in the study of people and social phenomena.” It’s a fantastic organization for people interested in using ethnography in practice. The origin of EPIC was as an acronym for Ethnography Praxis in Industry Conference, but is growing beyond its annual conference to be a professional organization with membership, publishing and other activities. 

© Gary F. Gebhardt 2015