Recapturing the Spirit of Capitalism
Books
Carpenter, Gregory S., Gary F. Gebhardt and John F. Sherry, Jr., (2014), Resurgence: The Four Stages of Market-Focused Reinvention, Palgrave Macmillan.
Articles
Gebhardt, Gary F., Gregory S. Carpenter and John F. Sherry, Jr. (2006), “Creating a Market Orientation: A Longitudinal, Multi-Firm, Grounded Analysis of Cultural Transformation,” Journal of Marketing, October 2006, Volume 70, Issue 4, 37-55.
Carrillat, François A., Robert J. Riggle, William B. Locander, Gary F. Gebhardt, and James M. Lee (2009), "Cognitive Segmentation: Modeling the Structure and Content of Customers' Thoughts," Psychology & Marketing, 26 (6), 479-506.