Publications

Gebhardt, Gary F., François A. Carrillat, Robert J. Riggle, and William B. Locander (2020), “A Market-Based Procedure for Assessing and Improving Content Validity,” Customer Needs and Solutions, 7 (1), 19-41.

Gebhardt, Gary F., Francis Farrelly and Jodie Conduit (2019), “Market Intelligence Dissemination Practices,” Journal of Marketing,May 2019, Volume 83, Issue 3, 72-90.

Carpenter, Gregory S., Gary F. Gebhardt and John F. Sherry, Jr., (2014), Resurgence: The Four Stages of Market-Focused Reinvention, Palgrave Macmillan. 

Gebhardt, Gary F. (2012), “Market Orientation,” in Marketing Strategy Handbook, edited by V. Shankar and G. Carpenter, Edward Elgar Publishing. 

Carrillat, François A., Robert J. Riggle, William B. Locander, Gary F. Gebhardt, and James M. Lee (2009), “Cognitive Segmentation: Modelling the Structure and Content of Customers’ Thoughts,” Psychology & Marketing, 26 (6), 479-506.

Gebhardt, Gary F., Gregory S. Carpenter and John F. Sherry, Jr. (2006), “Creating a Market Orientation: A Longitudinal, Multi-Firm, Grounded Analysis of Cultural Transformation,” Journal of Marketing, October 2006, Volume 70, Issue 4, 37-55.